Hollywood
Since the 1930s, many well-known Hollywood actresses have marketed the soap to women as a beauty enhancer. Advertisements have featured Dorothy Lamour[2], Joan Crawford[3], Laurette Luez, Judy Garland, Cheryl Ladd, Jennifer Lopez, Elizabeth Taylor, Demi Moore, Sarah Jessica Parker, Catherine Zeta-Jones, Rachel Weisz, Anne Hathaway, and Marilyn Monroe, among others. The first male to star in a Lux advertisement was Hollywood actor Paul Newman.[citation needed]
[edit] Bollywood
Today, the brand is still heavily advertised in India using Bollywood stars.[2] Madhubala, Mala Sinha, Hema Malini, Sridevi, Madhuri Dixit, Juhi Chawla, Karisma Kapoor, Rani Mukerji, Aishwarya Rai, Amisha Patel, Kareena Kapoor and Tabu have all been past brand ambassadors.[citation needed] Priyanka Chopra is the present brand ambassador of Lux. In India Shahrukh Khan was the first male in a Lux advertisement[4].
[edit] Pakistan
Lux has been widely advertised in Pakistan ever since the brand was introduced. Pakistani models including Reema Khan, Meera, Aaminah Haq, Babra sharif and various other leading models and actresses have been "Lux models" from time to time. Lux remains the leading soap brand in Pakistan, representing the stylish class of Pakistan. Things started with a TV show called Lux Style Ki Duniya, now with the country's leading models and actors taking part in the annual Lux Style Awards every year. Ali Zafar the famous Pakistani Singer has become the first male model for Lux.
[edit] Other countries
Lux soap is very popular in Nepal and the brand appointed Nepali model-turned-actress Jharana Bajracharya to be the Lux Girl in the Summer of 2003. After that, she appeared on many TV commercials. Nigerian actress Genevieve Nnaji appeared as the face of Lux soap in 2004. Two decades earlier, singer Patti Boulaye had been Nigeria's face of Lux. In Norway during the 1950s and 1960s, Lux advertisements featured fictional Italian actresses. Lux soap is also a category leader in Pakistan, the brand being synonymous with glamour. While initially it was also marketed as the beauty soap of the film stars, recently it is focusing more on bringing out the star in ordinary people. Current brand ambassador is Iman Ali.
Tuesday, September 15, 2009
soap
Lux soap was first launched in the UK in 1899 as a flaked version of Sunlight soap. Subsequently it was launched in the US in 1916, and marketed as a laundry soap targeted specifically at 'delicates'. Lever Brothers encouraged women to home launder their clothes without fear of satins and silks being turned yellow by harsh lyes that were often used in soaps at the time. The flake-type soap allowed the manufacturer some leeway from lye because it did not need to be shaped into traditional cake-shaped loaves as other soaps were. The result was a gentler soap that dissolved more readily and was advertised as suitable for home laundry use.[1] Lux is currently a product of Unilever. The name "Lux" was chosen as the Latin word for "light" and because it was suggestive of "luxury."[1]
Lux toilet soap was introduced as a bathroom soap in the US in 1925, and in the UK in 1928 as a brand extension of Lux soap flakes. Subsequently Lux soap has been marketed in several forms, including handwash, shower gel and cream bath soap.
Lux soap was launched in India in 1929. The very first advertisement in 1929 featured Leela Chitnis as its brand ambassador. It was branded in India as "the beauty soap of film stars'.
Lux toilet soap was introduced as a bathroom soap in the US in 1925, and in the UK in 1928 as a brand extension of Lux soap flakes. Subsequently Lux soap has been marketed in several forms, including handwash, shower gel and cream bath soap.
Lux soap was launched in India in 1929. The very first advertisement in 1929 featured Leela Chitnis as its brand ambassador. It was branded in India as "the beauty soap of film stars'.
Tuesday, July 28, 2009
SOAP
SOAP, originally defined as Simple Object Access Protocol, is a protocol specification for exchanging structured information in the implementation of Web Services in computer networks. It relies on Extensible Markup Language (XML) as its message format, and usually relies on other Application Layer protocols (most notably Remote Procedure Call (RPC) and HTTP) for message negotiation and transmission. SOAP can form the foundation layer of a web services protocol stack, providing a basic messaging framework upon which web services can be built.
As a layman's example of how SOAP procedures can be used, a SOAP message could be sent to a web service enabled web site (for example, a house price database) with the parameters needed for a search. The site would then return an XML-formatted document with the resulting data (prices, location, features, etc). Because the data is returned in a standardized machine-parseable format, it could then be integrated directly into a third-party site.
The SOAP architecture consists of several layers of specifications for message format, message exchange patterns (MEP), underlying transport protocol bindings, message processing models, and protocol extensibility. SOAP is the successor of XML-RPC, though it borrows its transport and interaction neutrality and the envelope/header/body from elsewhere (probably from WDDX).
As a layman's example of how SOAP procedures can be used, a SOAP message could be sent to a web service enabled web site (for example, a house price database) with the parameters needed for a search. The site would then return an XML-formatted document with the resulting data (prices, location, features, etc). Because the data is returned in a standardized machine-parseable format, it could then be integrated directly into a third-party site.
The SOAP architecture consists of several layers of specifications for message format, message exchange patterns (MEP), underlying transport protocol bindings, message processing models, and protocol extensibility. SOAP is the successor of XML-RPC, though it borrows its transport and interaction neutrality and the envelope/header/body from elsewhere (probably from WDDX).
History
SOAP once stood for 'Simple Object Access Protocol' but this acronym was dropped with Version 1.2 of the standard.[1] Version 1.2 became a W3C recommendation on June 24, 2003. The acronym is sometimes confused with SOA, or Service-oriented architecture; however SOAP is quite different from SOA.
SOAP was originally designed by Dave Winer, Don Box, Bob Atkinson, and Mohsen Al-Ghosein in 1998, with backing from Microsoft (where Atkinson worked at the time), as an object-access protocol. The SOAP specification is currently maintained by the XML Protocol Working Group of the World Wide Web Consortium.
SOAP was originally designed by Dave Winer, Don Box, Bob Atkinson, and Mohsen Al-Ghosein in 1998, with backing from Microsoft (where Atkinson worked at the time), as an object-access protocol. The SOAP specification is currently maintained by the XML Protocol Working Group of the World Wide Web Consortium.
Transport methods
SOAP makes use of an Internet application layer protocol as a transport protocol. Critics have argued that this is an abuse of such protocols, as it is not their intended purpose and therefore not a role they fulfill well. Proponents of SOAP have drawn analogies to successful uses of protocols at various levels for tunneling other protocols.[citation needed]
Both SMTP and HTTP are valid application layer protocols used as Transport for SOAP, but HTTP has gained wider acceptance as it works well with today's Internet infrastructure; specifically, HTTP works well with network firewalls. SOAP may also be used over HTTPS (which is the same protocol as HTTP at the application level, but uses an encrypted transport protocol underneath) with either simple or mutual authentication; this is the advocated WS-I method to provide web service security as stated in the WS-I Basic Profile 1.1. This is a major advantage over other distributed protocols like GIOP/IIOP or DCOM which are normally filtered by firewalls. SOAP over AMQP is yet another possibility, that some implementations support.
Both SMTP and HTTP are valid application layer protocols used as Transport for SOAP, but HTTP has gained wider acceptance as it works well with today's Internet infrastructure; specifically, HTTP works well with network firewalls. SOAP may also be used over HTTPS (which is the same protocol as HTTP at the application level, but uses an encrypted transport protocol underneath) with either simple or mutual authentication; this is the advocated WS-I method to provide web service security as stated in the WS-I Basic Profile 1.1. This is a major advantage over other distributed protocols like GIOP/IIOP or DCOM which are normally filtered by firewalls. SOAP over AMQP is yet another possibility, that some implementations support.
Subscribe to:
Posts (Atom)
